If you're in NYC, you must come to our Ignighter free open bar party this week! All are welcome, RSVP here: http://www.ignighter.com/Page/vday/

Guilt is a powerful motivator. People do amazing things to run away from guilt.

In the Dune novel, the Bene Gesserit used the following chanted words to reduce their fear:

I must not fear.
Fear is the mind-killer.
Fear is the little-death that brings total obliteration.
I will face my fear.
I will permit it to pass over me and through me.
And when it has gone past I will turn the inner eye to see its path.
Where the fear has gone there will be nothing.
Only I will remain.